I am excited to use my notepads in my interviews after graduation in May. Even though I am a Fashion Buying and Merchandising major having graphic design under my wing is a great asset.
Great Class! Great Teacher! Great Projects! I learned lots!
Tuesday, December 11, 2012
Overall Class Thoughts
Overall I loved this class! I have been waiting years to finally print out the projects I have created in class. Digital File Prep I feel is the final class that brings everything together I have learned through out the years. Each project was a challenge but a learning experience too. I loved having the grade sheet to keep me in check as I went along with each design. My favorite part was learning about the QR code and Microsoft Tags. I think these are such great promotional tools and to know about it now while it is still new to people will be to my advantage.
I am excited to use my notepads in my interviews after graduation in May. Even though I am a Fashion Buying and Merchandising major having graphic design under my wing is a great asset.
Great Class! Great Teacher! Great Projects! I learned lots!
I am excited to use my notepads in my interviews after graduation in May. Even though I am a Fashion Buying and Merchandising major having graphic design under my wing is a great asset.
Great Class! Great Teacher! Great Projects! I learned lots!
Final Project
The final project for Digital File Prep was designers choice. The only stipulation was that it could not just be a flat piece of paper. Some of the projects students turned in were really neat, shoe box, magazine box and set covers, cd case, calendar, menu, save the dates that folded into an envelope, a coffee bean bag and so much more. I designed a sales/promotional flyer for my fictitious store Dizen.
The paper folds out into a cross looking design, the corners are cut out and you fold in to the top.
I also did find that you can not wait until the last minute to get your final print. The one day I walk in in a time crunch the color copier was down. I ended up going to a local print shop and I did not feel the quality was as great as the Quick Print at the college.
There were some hiccups along the road but overall I felt good about this assignment.
The paper folds out into a cross looking design, the corners are cut out and you fold in to the top.
I found this idea in a Vogue magazine for a holiday flyer and when you opened the flyer there was a small sales magazine inside.
Although I originally wanted to design a hat box I am happy with my sales flyer. I have a few things that I need to fix with measurements but other than that it turned out well. I also did find that you can not wait until the last minute to get your final print. The one day I walk in in a time crunch the color copier was down. I ended up going to a local print shop and I did not feel the quality was as great as the Quick Print at the college.
There were some hiccups along the road but overall I felt good about this assignment.
Microsoft Tag
Microsoft Tag is an awesome marketing tool. Almost everyone has a smart phone today and there is a scan app you can download to your phone and essentially take a picture of a bar code. Now when the barcode is scanned or taken a picture of it can lead you to several different things. The first place it could take you is a web site or facebook page or any URL code, second you can upload a graphic to show up when scanned like a coupon or a business logo and third you can just have text show up, like a list of concert dates or business contact information.
Ever since the barcode has been presented to us in class I have been seeing more and more of them around on a daily basis. I have seen them on menu's at restaurants, in magazines for promotion, the possibilities are endless.
The cool part is the person scans the barcode and within the scan app it save each barcode you have scanned so the websites, coupons or contact information is right there in their hands at pretty much anytime. When do you not have your smart phone with you?
Here is a Microsoft tags that I made. Both are text tags.
When you scan it, it says
Dizen
Thanks for your interest in DIZEN fashion.
Show this text message to the cashier for
10% off your next purchase.
There are also customisable tags so it doesn't look like a bunch of random colored triangles.
The web site is easy to use and the tags are FREE to make and maintain for so many.
Check it out! http://tag.microsoft.com/my-tags/getting-started.aspx
Click on the yellow box that says get started now!
Ever since the barcode has been presented to us in class I have been seeing more and more of them around on a daily basis. I have seen them on menu's at restaurants, in magazines for promotion, the possibilities are endless.
The cool part is the person scans the barcode and within the scan app it save each barcode you have scanned so the websites, coupons or contact information is right there in their hands at pretty much anytime. When do you not have your smart phone with you?
Here is a Microsoft tags that I made. Both are text tags.
After you download the tag it shows up like this. I opened it in photoshop and cropped just the square and added it to my magazine ad. When you scan it, it says
Dizen
Thanks for your interest in DIZEN fashion.
Show this text message to the cashier for
10% off your next purchase.
There are also customisable tags so it doesn't look like a bunch of random colored triangles.
The web site is easy to use and the tags are FREE to make and maintain for so many.
Check it out! http://tag.microsoft.com/my-tags/getting-started.aspx
Click on the yellow box that says get started now!
Wednesday, November 21, 2012
Magazine Ad & Billboard Final
This is my billboard
This is my magazine ad.
I used a few different elements in this project. I used a 4 color raster for the Microsoft tag on the magazine ad, I used a reverse with the red box and 'Bedizen Yourself!' is showing through the paper color and the shoes I used is a vector image and free download from kozzi.com
Magazine Ad & Billboard
The magazine I have decided to make an ad for is Vogue. I have researched the advertising specifications for a Full Page and this is what is stated:
Bleed 8 1/4" x 11 1/8"
Non-Bleed 7 x 10
Trim 8 x 10 7/8
Live 7 1/2 x 10 3/8
The formula give in class to find the bleed and margin amount:
bleed amount = bleed - trim = bleed size / 2
my math:
8.25 - 8 = .25 / 2 = .125 width
11.125 - 10.875 = .25 / 2 = .125 height
margin amount = trim - live = margin size / 2
10.875 - 10.375 = .5 / 2 = .25 height
8 - 7.5 = .5 / 2 = .25 width
http://www.condenast.com/brands/vogue/media-kit/print/ad-specifications
Bleed 8 1/4" x 11 1/8"
Non-Bleed 7 x 10
Trim 8 x 10 7/8
Live 7 1/2 x 10 3/8
The formula give in class to find the bleed and margin amount:
bleed amount = bleed - trim = bleed size / 2
my math:
8.25 - 8 = .25 / 2 = .125 width
11.125 - 10.875 = .25 / 2 = .125 height
margin amount = trim - live = margin size / 2
10.875 - 10.375 = .5 / 2 = .25 height
8 - 7.5 = .5 / 2 = .25 width
http://www.condenast.com/brands/vogue/media-kit/print/ad-specifications
Newspaper Ad Final
This is my final newspaper ad. Although I did make the background white instead of having the pattern because of how newspapers are printed. For this project I used a reverse, which is one element that must be used from my Master Image list. The reverse is the black block with DIZEN showing through, the paper color, in this case white. It was a simple design although makes a statement. Would you go to the Grand Opening? This is a fictitious store but maybe someday the real thing!
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