Microsoft Tag

Microsoft Tag is an awesome marketing tool. Almost everyone has a smart phone today and there is a scan app you can download to your phone and essentially take a picture of a bar code. Now when the barcode is scanned or taken a picture of it can lead you to several different things. The first place it could take you is a web site or facebook page or any URL code, second you can upload a graphic to show up when scanned like a coupon or a business logo and third you can just have text show up, like a list of concert dates or business contact information.
Ever since the barcode has been presented to us in class I have been seeing more and more of them around on a daily basis. I have seen them on menu's at restaurants, in magazines for promotion, the possibilities are endless.
The cool part is the person scans the barcode and within the scan app it save each barcode you have scanned so the websites, coupons or contact information is right there in their hands at pretty much anytime. When do you not have your smart phone with you?

Here is a Microsoft tags that I made. Both are text tags.



 



After you download the tag it shows up like this. I opened it in photoshop and cropped just the square and added it to my magazine ad.
When you scan it, it says

Dizen
Thanks for your interest in DIZEN fashion.
Show this text message to the cashier for
10% off your next purchase.

There are also customisable tags so it doesn't look like a bunch of random colored triangles.
The web site is easy to use and the tags are FREE to make and maintain for so many.
Check it out! http://tag.microsoft.com/my-tags/getting-started.aspx
Click on the yellow box that says get started now!