Direct Mail Thumbnails & Rough Draft

Front side layout thumbnails

Back side layout thumbnails

Front & Back Rough Draft (favorite layouts)\

Direct Mail Web Ideas

 

These are the ideas I came up with to engage 2 audiences. Most ideas are parts of my life that I am involved in. 

~DCA is a t-shirt clothing line I help with

~Dizen is a store I created for my final project in Visual Merchandising

~FAME is Fashion & Merchandising Entrepreneurs a club I am involved in on campus. 

~Photography is my minor and I do some small things on the side

Direct Mail Specs

Direct Mail Specs:
~5x7
~2 audiences
~Social Media Icons encouraged
~Do Not use special effects on words
~Do Not do reverse - tricky to do with interchanging elements
~Use a simple font - nothing from suitcase

Front:
~Picture Changes
~Logo
~Social Media

Back:
~Name & Address
~Logo
~Graphic Changes
~Text changes - ex) name

Essentially I will turn in 2 fronts and 2 backs interchanging each audience.

Prefligh Checklist Process

 

This is the preflight checklist. It has each element from the Master Image List to be check for each project. This Project I had on my checklist, File Management, InDesign, Illustrator, Photoshop Grayscale Raster and COB Raster. 

Each title has 6-10 to check off as you are designing your file, that way when you are all finished it will RIP correctly to the printer.

All images must be rotated and edited in Photoshop and Illustrator before being placed into InDesign. All images from Photoshop must have a resolution of 300 and the color mode must be changed to CMYK, as long as you are intending to print.

When images are placed in InDesign the image must be placed at 100% you can not scale your image after it is placed. This could cause problems with the RIP at the end. 

When the design is completely finished you must now clean up unused swatches and unused elements that could have been placed or made while creating your project. 

After cleaning up the workspace the file now needs to be packaged with links and fonts used in the design. A PDF must also be created and include crop marks and page information.

If you follow this preflight checklist each time while creating a project in the end you should have no problems with the RIP and making sure everything prints out correctly. 

RIP - Raster Image Process

Note Pad Final Summary

For each project in Digital File Prep 341*01 we have a Master Image list to be completed by the end of the semester. There are 12 different items on the list. With my note pad project I completed 2 requirements, a grayscale raster (photoshop image) and Raster silhouette (clipping path). The QR code is a grayscale raster edited in photoshop. The 3 fashion sketches are raster images using a clipping path to crop out the background.

Here is my final notepad. (with crop marks)

About a QR Code

A QR code is a 2 dimensional matrix barcode that holds encoded data. In the case that I am using this on my notepad the QR code is a link to this blog. You can download an application on your smart phone, take a picture of the QR code and it will link you to the URL address encoded in the box.

This is the QR code for this blog. (just showing as an example)

Note Pad Thumbnails and Rough Draft

 

Here are the 10 thumbnail ideas I sketched out. My main focus is fashion and graduation; as I am a Fashion Merchandising major and I graduate in May. All of the sketched included the QR code that was required for this project. 

 

This is my final rough draft. Although I am not great at sketching I get my ideas across so that the project can grow from this point. 

Note Pad Web Ideas

 This is my 1st brainstorming session and I think it turned out successful.

Note Pad Specs

Note Pad Specs:

~This is a self promotional notepad

~5x7

~Black and White Only

~Must use a QR code - can be generated at kaywa.com - edited in Photoshop 

~Social Media Icons are encouraged

~If a picture cover the writing area it should be at 10% opacity

~Standard Bleed .125

~Standard Margin .25

~When printed- 50 sheets each pad with a chipboard back

QR Code set up:

~Save as .PNG from kaywa.com

~Open in photoshop

~Change to grayscale

~Resize

~Save as a .tiff

Price Quote:

Hammermill 28# white 5x7

Black Print

Digital Copies

Cutting

Chipboard back

50 sheets per pad

Glued together at top

Quantity	Unit Price	Price
10	1.27/pad	12.74
20	1.21/pad	24.22
50	1.16/pad	57.91